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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes

Friday Jan 07, 2022
Get Inside the Mind of your CFO
Friday Jan 07, 2022
Friday Jan 07, 2022
This week's show is called "Get Inside the Mind of your CFO". My guest is Russell Benaroya, Co-Founder and Partner at Stride.
Join us for a great conversation about speaking finance as a marketer, the importance of the sales role in retention, how you are successful as a leader first and much more.
Listen in now, read below, or watch the video!
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Dec 17, 2021
Building a High-Growth Marketing System on a Lean Budget
Friday Dec 17, 2021
Friday Dec 17, 2021
This week's show is called "Building a High-Growth Marketing System on a Lean Budget". My guest is Kathleen Booth, Chief Marketing Officer at clean.io
Join us as we discuss some of the pivots we have seen this year that have become new standards, how brands make you feel, and where we see these changes from the past year going in the future. You'll learn:
- How to get a cult-like following
- Where people are going for recommendations, BEFORE they go to Google
- What does "more hugs than handshakes" mean?
- What Harley Davidson tattoos have to do with branding and more!
Listen in now, read below, or watch the video!
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Dec 03, 2021
What Happens When Servant Leadership Meets Sales
Friday Dec 03, 2021
Friday Dec 03, 2021
This week's show is called "What Happens When Servant Leadership Meets Sales". My guest is Jim Doyle, Author. Keynote Speaker. Principle Trainer at Servant Selling LLC. Senior Advisor at JDA.media
Join us as we discuss some of the excellent themes in Jim's book, Selling with a Servant Heart. Ten Lessons on the Path to Joy and Increased Income.
One of my mentors introduced me to the concept of "Servant Leadership" decades ago and I had to hear about how it relates to selling. You don't want to miss this one!
Servant heart sellers get to the point of trust very quickly-- they come in armed with great questions--- they do their homework and they approach people with humility. They have an attitude of service and curiosity. They practice acute listening and know how to tell people what they really need to hear... they know how to never be a commodity....this and so much more.
Listen in now, read the transcript on the Heinz Marketing Blog starting Mon. 12/06/21 at 6am PST or watch the video!
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected] For sponsorship opportunities, contact [email protected]

Friday Nov 12, 2021
Leveraging Video for Sales & Marketing Success
Friday Nov 12, 2021
Friday Nov 12, 2021
This week's show is called "Leveraging Video for Sales & Marketing Success". My guest is Julie Hansen, Keynote Speaker and Author: Look Me In the Eye.
Join us as we discuss how businesses continue to evolve Sales and Marketing in a virtual world, from connecting through authenticity in unnatural circumstances to being comfortable enough with the content that you can focus on the performance of selling.
Listen in now, read the transcript on the Heinz Marketing blog, or watch the video!
In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue. If you would like to hear how the best companies are delighting and engaging in meaningful connections with lasting impressions check out Sendoso's CONNECTED event on-demand now! Not only will you have the opportunity to hear from happy customers, but also check out some new product features that were announced at the event! Click here to learn more
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

Friday Oct 29, 2021
Managing and Measuring Marketing Performance
Friday Oct 29, 2021
Friday Oct 29, 2021
This week's show is called "Managing and Measuring Marketing Performance". My guest is Casey Carey, CMO at Kazoo.
Join us as we dive into defining, measuring, and managing marketing performance in a variety of different ways and levels.
Listen in now, read on the Heinz Marketing blog, or watch the video!
In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue. If you would like to hear how the best companies are delighting and engaging in meaningful connections with lasting impressions check out Sendoso's CONNECTED event on-demand now! Not only will you have the opportunity to hear from happy customers, but also check out some new product features that were announced at the event! Click here to learn more
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

Friday Oct 22, 2021
Why Can’t Product and Marketing Just Get Along?!
Friday Oct 22, 2021
Friday Oct 22, 2021
This week's show is called "Why Can’t Product and Marketing Just Get Along?!". My guest is Geoff Webb, Vice President Solutions, Product, and Marketing Strategy at isolved.
Join us as we talk about blurring the lines between not just online and offline, but marketing, product, and sales-- Specifically what PLG is and as a product marketing leader, what it means to you, the relationship between product and problem, and creating a seamless experience.
Listen in now, read the transcript on the Heinz Marketing blog starting Mon. 10/25/21 at 6am PST or watch the video!
Thank you to our sponsor:
In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue. If you would like to hear how the best companies are delighting and engaging in meaningful connections with lasting impressions check out Sendoso's CONNECTED event on-demand now! Not only will you have the opportunity to hear from happy customers, but also check out some new product features that were announced at the event! Click here to learn more
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

Friday Oct 15, 2021
What is the Future of Marketing Work?
Friday Oct 15, 2021
Friday Oct 15, 2021
This week's show is called "What is the Future of Marketing Work?". My guest is Deb Wolf, CMO at Integrate.
Join Deb and I as we discuss changes from buyers and what they expect, how these new expectations change the way we as marketers need to work, and how we as marketers need to have strategic and operational alignment with sales to ensure we have a seamless experience for the buyer throughout the funnel.
Listen in now, watch the video or read the full transcript on the Heinz Marketing blog starting Mon. 10/18/21 at 6am PST.
Thank you to our sponsor:
In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue. If you would like to hear how the best companies are delighting and engaging in meaningful connections with lasting impressions check out Sendoso's CONNECTED event on-demand now! Not only will you have the opportunity to hear from happy customers, but also check out some new product features that were announced at the event! Click here to learn more
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

Friday Oct 08, 2021
Does Paid Search Ever Work for Enterprise B2B?
Friday Oct 08, 2021
Friday Oct 08, 2021
This week's show is called "Does Paid Search Ever Work for Enterprise B2B?". My guest is Scott Horn, CMO at several SaaS companies.
Join us as we discuss a little bit about Brisket Camp, paid search working in a scalable way for B2B, the difference when thinking about paid search as a marketing and revenue leader, and how to start to educate your organization and leadership on a different way of thinking about paid search channels.
Listen in now or watch the video!
Read the full transcript on the Heinz Marketing blog starting Mon. 10/11 at 6am PST.
Thank you to our sponsor:
In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue.
Come and learn success stories on how the best companies are delighting and engaging in meaningful connections with lasting impressions during Sendoso's CONNECTED event on October 13th.
Learn more at Sendoso.com/Connected
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

Friday Oct 01, 2021
A New Go To Market Framework to Get You MOVE-ing
Friday Oct 01, 2021
Friday Oct 01, 2021
This week's show is called "A New Go To Market Framework to Get You MOVE-ing". My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus
With Sangram's new book, MOVE: The 4-question Go-to-Market Framework, he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book.
Join Sangram and I as we discuss the research and insights he found for his book, the effect of retention rates on your go-to-market strategy, and how community fits into the go-to-market strategy and its competitive advantage.
Listen in now and/or watch here.... read the full transcript on the Heinz Marketing blog starting Mon. 10/04/21 at 6am PST.
Thank you to our sponsor:
In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue.
Come and learn success stories on how the best companies are delighting and engaging in meaningful connections with lasting impressions during Sendoso's CONNECTED event on October 13th.
Learn more at Sendoso.com/Connected
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

Friday Sep 17, 2021
How G.R.I.T. Can Lead to Corporate Marketing Success
Friday Sep 17, 2021
Friday Sep 17, 2021
This week's show is called "How G.R.I.T. Can Lead to Corporate Marketing Success". My guest is Christina Del Villar, Chief Marketing Strategist & Author of "Sway".
Join us as we discuss her new book and the inspiration behind it, the meaning and importance behind the GRIT methodology, how COVID has influenced the concept of GRIT, and how she is using her knowledge and expertise to give back.
Listen in now and/or watch here.... read the full transcript on the Heinz Marketing blog starting Mon. 9/20/21 at 6am PST.