Sales Pipeline Radio

Sales Pipeline Radio header image 1

Personal Touch at Scale: How to Make Your Marketing (and Sales) Irresistible


Talking today with Kris Rudeegraap, CEO of Sendoso, a fast growing MarTech company that really helps create better customer experiences and is improving communication and getting attention from your target prospects.

We talk about the idea of personalization at scale. And personalization at scale doesn't mean you're doing everything in an automated way. Sometimes it simply means you have a system and a process to allow you to more efficiently personalize what you're doing, and it makes a difference. I think when you've got a set of target accounts, the question you need to ask isn't how much does it cost. The question more is "what is it worth?", "what is it worth to maybe not necessarily just spend more money, but also spend a little extra time creating something special?". And I think that's part of why I think creating a systematic way to really make a mark and stand out is so popular right now.

Sometimes it's not just about getting the demo or getting you to come to our webinar. Sometimes it's creating a unique experience that is memorable.

 Listen in now for this and a lot more.  Read the full transcript on the Heinz Marketing Blog starting Mon. 6/17/19.  

New Research/Insights from SiriusDecisions Summit 2019


Listen in to hear the latest research and insights from SiriusDecisions Summit 2019 from Chief Sales Officer, Strategies at SiriusDecisions, Phil Harrell.  You can read the full transcript on the Heinz Marketing blog starting Mon. 6/3 at 6am PST.

We talk about the theme of Together... strategically it sounds like a great idea. Operationally, not always so easy. I ask Phil to talk about that difference a little bit.

When we think about specially, about sales and marketing and even customer success in a lifetime journey perspective.... when you've got sales and marketing working together, it's fine to say we have the same objectives but then you have to figure out what does that look like on Tuesday? How do you bridge that gap?  

This and a lot more...


Sales Operations Mistakes


Manny Medina, CEO at Outreach SaaS joins us to discuss:  Mistakes Sales Operations Make and how to trust your tales team with technology. 

He's the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform.

We have a great discussion... at one point I tell Manny, "You're opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing..."

You'll love Manny's answer to this question: "What should companies be looking for? What should sales leaders be looking for in platforms to ensure they're getting results and ensure that it's additive to their productivity versus negative?"

You'll also hear what he thinks is one of the most common mistakes he sees sales operations teams make.

And, listen to the end to hear some great examples about a couple of their core values:  Grit and Diversity.  

More about our guest

Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AWS team and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania.

Manny is a model of vulnerable and transparent leadership to his employees, from his heartfelt weekly email to his employees, to the traditional Friday get-together where the whole company shares their highs and lows of the week. He is a proponent of saving the planet by consuming less and purchasing second-hand whenever possible (he might be the only CEO to take the stage at industry events in shirts purchased from Goodwill). Manny grew up in Ecuador and now lives with his wife and three children in Seattle.

How to Build Relationships That Build Your Future - John Hall Podcast


Our guest is John Hall, author of Top of Mind and Co-founder and CEO of Influence & Company. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

This will be a great conversation for you to walk away with tips and nuggets. Join us.

Influence & Co., is a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications, ranking No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations.

John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.

Sales Enablement In The Wild: How Blackbaud Is Improving Sales Productivity & Impact


Listen in as I talk to Raymond Ivory, Senior Manager of Sales Enablement at Blackbaud in this episode called "Sales Enablement In The Wild: How Blackbaud Is Improving Sales Productivity & Impact" 

Read the full transcript on the Heinz Marketing blog starting Mon. 5/20 at 6am PST.

A lot of people have different definitions of what sales enablement means to them. I ask Raymond what sales enablement means to him; what it means to Blackbaud?

Hear the story of how this got started and where it came from. In terms of sales enablement at Blackbaud today, find out some of the main components and tactics they're following as well as key components of their program Raymond believes have driven the most success.  We'll also talk a little bit about the balance between the technology and the process... and A LOT MORE!

The Rise of Revenue Operations: How an Integrated Approach can Accelerate Results


So glad to have Karen Steele, CMO at LeanData on this time talking about what "Revenue Operations" really means.  

LeanData has done a great job of evangelizing an integrated, cohesive Revenue Operations strategy. I ask Karen what that means and what it looks like.

I also ask her about the balance of activities for marketing teams when you've got those so focused on demand generations and getting more leads and getting more MQLs, versus focusing on some of the Sales Enablement and Revenue Operations tasks and priorities. 

It's not just about the sales funnel-- revenue implies impacting the entire customer life cycle. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well.   

Listen in for this and a lot more! 

You can also listen in and read the transcript on the Heinz Marketing Blog starting Monday, 5/13/19 at 6am PST as well.. and catch the recording everywhere podcasts play! 

Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

Culture Eats Strategy for Breakfast Podcast with Paul Teshima and Matt Heinz

tweet-image-800x400-paul-teshima.jpgPaul Teshima, co-founder of is interviewed by Sales Funnel Radio host Matt Heinz. Paul is a believer that culture eats strategy for breakfast, and business culture can be built through storytelling. He has always have been a leader with a strong focus on sales and customer engagement.

He is a successful technology executive who has run services, customer success, account management, support and product management.

  • Helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.
  • Now co-founder and CEO of, a modern sales platform that uses A.I. to find actionable insights on your customers.
  • Passion for building great teams and products that help customers grow their businesses.

    Twitter: @paulteshima


Nudge was co-founded in 2014 by former Eloqua executives, Paul Teshima and Steve Woods. After having successfully guided Eloqua to a market leading position in marketing automation from $0 to over $100 million in revenue, then through IPO and acquisition by Oracle for $957 million, Teshima and Woods recognized another massive challenge to solve – this time, however, it was on the sales side.

The best sales professionals understand that people buy from people they know, like and trust. In a world that’s becoming overloaded with information, it’s becoming harder to build trusted, authentic relationships with buyers and customers. This is where Teshima and Woods saw the challenge, and the biggest opportunity yet to be solved.

Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness


On this episode, "Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness" I talk to John Raguin, CMO at Seismic Software

"Sales Enablement" is a now a very mainstream category, almost table stakes for B2B companies but this wasn't the case just four years ago.  I ask John how Seismic sees that.  

Oh, it's unbelievable The growth. So over, it's exactly like you said, over the last four years, we've essentially had, we went... if you looked at LinkedIn, just on job titles, just looking at job titles, you'd find that there was 188-80% increase in LinkedIn search results for sales enablement, where people were searching in LinkedIn. And then 118% increase just in the last two years of people with sales enablement in their job titles. And the astounding part we even saw further, is that there are just about as many people with job titles that have sales enablement in it as there are open job wrecks. So that really tells you that sales enablement has... that's one of many statistics that is important in looking at how sales enablement has become such a big thing and importance to organizations.

But I also ask John what is sales enablement? What does it encompass? When companies see it, what are the functions they should be thinking about?

Listen in to find out this and a lot more.  The full transcript will be also be on our blog on Monday, 5/6 starting at 6am pst.  

What’s Working in Content Marketing 3.4 minute Podcast Shannon Dougall and Matt Heinz



This 3+ minute program is extracted from a more lengthy interview.  Hear the full program here: 

Secrets to effective, high performing B2B content

Shannon Dougall, Vice President of Marketing at Uberflip is Matt's guest in this episode.  

What are you seeing in the field and trends?

Seeing overall that B2B marketers believe that content is more important than ever. 84% of B2B marketers are looking to increase their investment in content this year. 55% of marketing budgets are spent in content investment. But they are saying their content is under-performing. Why? Possible answers are:

  1. Their content isn't very good.
  2. The experience surrounding the content isn't performing.
  3. OR they are not able to see the results to properly measure the success.

For content to be successful, it definitely needs to be engaging... it needs to be insightful, relevant and something other than what the "other guys" are producing. The content has to be action-oriented. You have to have a piece of content you expect something to happen at the end. This should be common sense, but it is often forgotten in the rush to meet the content quota and flood the venues.

Get an actionable list of insights from Shannon from the full episode. Listen now.

About our guest:

Shannon Dougall has been called, “a marketer of the future.” She is an adventurer, scientist, and artist in the field of marketing. She had been compared to a Swiss Army Knife, using her experiences and learnings towards an all-in-one type of demand generation and customer acquisition that includes storytelling, blogging, lifecycle marketing, digital marketing, SEO, paid advertising, email marketing, social media marketing, positioning, pre-product/product marketing, app store marketing, content marketing, growth hacking, and analytics just to name a few. Shannon’s true north is to help business’ transform to realize their true potential.


Matt Heinz is the host of Sales Pipeline Radio on the Funnel Radio Channel.   See who you know hosting a program on the Funnel Radio Channel.

Learn Advanced Metrics to Improve Sales Pipeline Health


Attribution, analytics and analyzing data is today's topic. What does the report say? Does it accurately display the past and does it accurately help us predict the future?

Marketers are in a world of big data. We've gone from nothing to overload. So there is a lot to help marketers in high tech and not in high tech of how to best use the data available to them. 

"How do I interpret the data?" Perhaps a better question is, "What answers and knowledge am I seeking to move forward?"

  • You need to organize the metrics to interpret the metrics. The questions of what you seek are critical.
  • Do we have the fundamental metrics that the business needs to understand the health of the business?
  • Within the channels of my function, how do I use metrics to ensure that my efforts are working?
  • Do we have the capabilities to answer the ad-hoc questions that come up in business?

Listen to this show to get a more organized list of what you need to know first before you even pull the data.

About our guest, Jeff Day:

Jeff is a Marketing and Product Management executive with a focus on startup and high-growth technology companies. Jeff excels at applying the right mix of marketing for the right stage of the company in order to maximize growth. With 20 years of proven success with companies such as Highspot, DomainTools, Apptio, Enodo Software, HP, PolyServe and Intel, he has run all aspects of marketing and delivered industry-leading software and hardware products. He is passionate about working with high growth product companies to help drive marketing and product strategy, build happy and productive teams and maximize company success.