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Episodes
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes

Friday Apr 15, 2022
Future-Proof Demand Strategies That Work
Friday Apr 15, 2022
Friday Apr 15, 2022
This week's show is entitled, "Future-Proof Demand Strategies That Work" and my guest is Eric Stockton, VP of Demand Generation at Constant Contact.
Tune in to hear more about the relationship between an organization's demand and brand alongside:
- The holistic process of demand generation
- How marketers can convey their contribution and impact to an organization to reduce language friction
- Successes and challenges during an acquisition transition
- Maneuvering tension and prioritization across business units
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing Blog starting Mon. 4/18/22 at 6am PST (search "Stockton").
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Apr 08, 2022
Marketing in a Crypto World
Friday Apr 08, 2022
Friday Apr 08, 2022
This week's show is entitled, "Marketing in a Crypto World" and my guest is Phyllis Lee, SVP, Marketing at Manifold Group
Tune in to hear more about navigating marketing experiences in a crypto world, while learning about:
- The differences and implications between B2B Marketing in Web2 vs. Web3
- How blockchain technology affects digital advertising and go-to-market standpoints
- Bridging the gap between web2 users and web3 during a transition
- How privacy plays a role in the crypto world
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 4/11/22 - 6am PST (search "Phyllis Lee").
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Apr 01, 2022
Friday Apr 01, 2022
This week's show is entitled, "Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World" and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor.
Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about:
- The psychology and efficiencies of doing virtual events for both attendee and seller
- How authenticity drives engagement
- What makes an overall marketing campaign successful
- Differences between deal acceleration, pipeline building and brand awareness
Listen in now, watch the video or read the transcript on the Heinz Marketing blog starting 4/4/22 (search "Keyfactor")
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Mar 25, 2022
The New Rules for Managing Remote & Hybrid Sales Teams
Friday Mar 25, 2022
Friday Mar 25, 2022
This week's show is called "The New Rules for Managing Remote & Hybrid Sales Teams. My guest is Robert Gitell, VP of Global Sales at LawVu
Join in on our conversation to learn about how to navigate the transition between pre-COVID and post-COVID sales leadership, management and organization. Learn more about:
- How to recreate those “fringe moments” with customers in a virtual world
- Customizing each B2B customer experience to fit their needs, mannerisms and cultures
- The importance of mentorship in a sales organization
- Capturing attention from a lead prospect
Listen in now, watch the video, and/or read the transcript below.
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Mar 18, 2022
The (Surprising) State of B2B Lead Engagement
Friday Mar 18, 2022
Friday Mar 18, 2022
This week's show is called "The (Surprising) State of B2B Lead Engagement". My guest is Doug Bell, CMO at LeanData.
Join in on our conversation to learn about the importance of a lead management system for B2B companies while learning more about:
- Understanding what the “messy middle” gap is for B2B companies that is constantly overlooked
- Changing the dynamic of prospecting and lead management strategies
- Investing in your tech stack and Ops tools
- The ability to capture a lead and create a new compelling experience
Listen in now, watch the video, and/or read the transcript on the Heinz Marketing Blog starting Mon. 3/22/22 at 6am PST (search "Doug Bell").
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Mar 04, 2022
How You Can Stop Selling Out and Start Selling In
Friday Mar 04, 2022
Friday Mar 04, 2022
This week's show is called "How You Can Stop Selling Out and Start Selling In". My guest is Andy Paul, Speaker, Podcaster, & Author of “Sell Without Selling Out: A Guide to Success on Your Own Terms"
Join in on our conversation to learn about creating positive buying experiences for your customers while learning more about:
- Understanding what's really most important to customers before putting strategy into place
- Differentiating yourself by becoming more authentically "human"
- A manager's perspective on autonomy and agency in the business
- The four pillars of selling: curiosity, connection, understanding and generosity
Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 3/7/22 at 6am PST. Search "Andy Paul".
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Feb 25, 2022
B2B Brand (and Rebranding) Best Practices
Friday Feb 25, 2022
Friday Feb 25, 2022
This week's show is called "B2B Brand (and rebranding) Best Practices". My guest is Cindy Knezevich, Interim CMO at Salesloft.
Join in on our conversation to learn about Salesloft's journey at rebranding and:
- Taking inspiration from B2C marketing into B2B marketing
- The similarities between core values and brand attributes and how this relates to company culture and identity
- How Salesloft focused on understanding the role of each group of stakeholders in their organization
- What Salesloft could've done differently if they had another chance at rebranding
Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/28/22 at 6am PST.
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Thursday Feb 17, 2022
Embracing the Complexity of Successful B2B Marketing
Thursday Feb 17, 2022
Thursday Feb 17, 2022
This week's show is called "Embracing the Complexity of Successful B2B Marketing". My guest is Murali Nemani, CMO at ScienceLogic.
Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/21/22 at 6am PST.
Join in on our conversation to learn how to keep accounts engaged and progress proactively in the consumerization of B2B business. We uncover:
- How to build trust at the beginning of a buyer's journey
- The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies
- How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Feb 04, 2022
How the Dark Web Can Shine a Positive Light on Your Sales Pipeline
Friday Feb 04, 2022
Friday Feb 04, 2022
This week's show is called "How the Dark Web Can Shine a Positive Light on Your Sales Pipeline". My guest is Eric Wittlake, Sr. Product Director at 6sense.
Join the discussion with us to unpack what the dark funnel of B2B marketing is and its relationship to a buyer’s journey. You’ll learn:
- The importance of building trust and preferences in the early-stages of a buyer’s journey
- Intentionality in measuring B2B marketing analytics
- How 6sense is providing accessibility to data visibility for organizations
Listen in now or watch the video!
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]

Friday Jan 21, 2022
Sustainable Marketing in Action
Friday Jan 21, 2022
Friday Jan 21, 2022
This week's show is called "Sustainable Marketing in Action ". My guest is MK Getler, CMO at Loop & Tie.
Find out what makes sustainable marketing the core of everything you do, how you can build diversity in your team to create diversity in your marketing, and how your influence can start with anything, anywhere.
Listen in now, read below, or watch the video!
MK's TedTalk Style talk mentioned in the episode is here.
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected]. For sponsorship opportunities, contact [email protected]