Tune in to hear more about:
- The importance of marketing above the funnel
- The difference between an addressable market and a serviceable, obtainable market
- What ExO graphics are, and how it better defines target markets above the funnel
- Recommendations for how often target sales lists and criteria should be updated
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search (Spier).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].