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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Friday Jul 19, 2019
Friday Jul 19, 2019
We were thrilled this last time to talk to Jerry Brooner, chief revenue officer for Scout RFP, in an episode called, "From Investment Banker to CRO: Lessons about Career Pivots and Managing Pipelines".
We talk about sales and marketing working together, everything from objectives to function to culture. We also talk about the complexity and the historical pain inherent in the RFP and sourcing opportunities as well as how to balance growing in your career, giving back.... and more!
The full transcript will be on the Heinz Marketing Blog starting 7/29/19 at 6am PT.
Tuesday Jul 16, 2019
Tuesday Jul 16, 2019
Listen in when we'll discuss The Power of Storytelling in B2B Marketing. Host Matt Heinz talks with Lauren Patrick about:
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Monday Jul 08, 2019
Monday Jul 08, 2019
Our guest is Henry Schuck, co-founder, and CEO of DiscoverOrg, the leading sales, and marketing intelligence platform. Under Henry's leadership, DiscoverOrg continues its exponential growth path.
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Friday Jul 05, 2019
Friday Jul 05, 2019
This time we have one of the most famous, one of the most, in my perspective, inspirational sales authors, speakers in the circuit today, Mike Weinberg, who is the author of New Sales Simplified and the new book Sales Truth. I'm calling this one Sales Truth: Blunt, No Nonsense Advice from Mike Weinberg
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Tuesday Jul 02, 2019
Tuesday Jul 02, 2019
Maureen Ezekwugo, Executive Vice President of Doctor Community and RealSelf. is interviewed by host Matt Heinz. Get pointers on how to take your sales career to the next level. Points to include:
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Wednesday Jun 26, 2019
Wednesday Jun 26, 2019
Can You Predict Your Next Customer? Exploring the Intersection Between AI & ABM
Host Matt Heinz interviews MRP CEO Kevin Cunningham and they discuss the results that an enterprise-class account-based marketing platform can bring a company’s pipeline and revenue. They talk about:
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Tuesday Jun 18, 2019
Tuesday Jun 18, 2019
Listen in as I to talk to Ryan Luckin, VP of Marketing at LevelTen Energy in this episode called, "Balancing Brand and Demand: How to Drive Short and Long Term Marketing Objectives"
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Wednesday Jun 12, 2019
Wednesday Jun 12, 2019
Talking today with Kris Rudeegraap, CEO of Sendoso, a fast-growing MarTech company that really helps create better customer experiences and is improving communication and getting attention from your target prospects.
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Friday May 31, 2019
Friday May 31, 2019
Listen in to hear the latest research and insights from SiriusDecisions Summit 2019 from Chief Sales Officer, Strategies at SiriusDecisions, Phil Harrell. You can read the full transcript on the Heinz Marketing blog starting Mon. 6/3 at 6 am PST.
We talk about the theme of Together... strategically it sounds like a great idea. Operationally, not always so easy. I ask Phil to talk about that difference a little bit.
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Thursday May 23, 2019
Thursday May 23, 2019
Manny Medina, CEO at Outreach SaaS joins us to discuss: Mistakes Sales Operations Make and how to trust your tales team with technology.
He's the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform.
We have a great discussion... at one point I tell Manny, "You're opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing..."
You'll love Manny's answer to this question: "What should companies be looking for? What should sales leaders be looking for in platforms to ensure they're getting results and ensure that it's additive to their productivity versus negative?"
You'll also hear what he thinks is one of the most common mistakes he sees sales operations teams make.
And, listen to the end to hear some great examples about a couple of their core values: Grit and Diversity.
More about our guest:
Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AWS team and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania.
Manny is a model of vulnerable and transparent leadership to his employees, from his heartfelt weekly email to his employees, to the traditional Friday get-together where the whole company shares their highs and lows of the week. He is a proponent of saving the planet by consuming less and purchasing second-hand whenever possible (he might be the only CEO to take the stage at industry events in shirts purchased from Goodwill). Manny grew up in Ecuador and now lives with his wife and three children in Seattle.