".... we went from using data quite literally and quite directly to now using information to make conjectures and to create new experiences for customers. I think maybe five years ago, the big buzzword in B2B was maybe "social selling," "social media." A couple of years later "account-based marketing" and then we start talking about AI and I think there has been a lot of interest in artificial intelligence, a lot of discussions.
I think inevitably that initial frothing turns into, "Well what exactly is it and how do we use it?" And AbsoluteData really have been at the forefront of this.
Listen as Anil talks about what AI means to him and about some of the practical applications that can help more marketers or more business leaders wrap their heads around how to leverage it.
Read the full transcription on the Heinz Marketing blog.