This week's episode is entitled "What Do CRM and Spirituality Have in Common? A Wide-Reaching Conversation with Jon Ferrara".
I asked Jon Ferrara, CEO at Nimble, what are some of the key highlights you would say are the bigger waves that have really had a big impact over the last 10 plus years, that are impacting successful sellers today?
I think the more digital we get, the more human we need to be. And especially in this day and age of being over-connected and over-communicated where I don't even want to tell you the number of unread emails that I have in my inbox, more and more salespeople are turning to technology to try to bombard their customers in getting them to have a conversation.
I think that the more human you are, the more you'll stand out and that ultimately people buy from people they like, know and trust, and so you have to build relationships to drive results.
We also got talking about CRM's. Our host and MC, Paul Roberts, said this of Jon:
I have never heard such a succinct, interesting historical take on CRM and I never heard anybody say, what I've always thought that really, for most people, it's just customer reporting. They just want you to report who you called. It's not about building relationships and I think that's the key difference here.
Listen in to hear the connection to spirituality and about how to adequately think about technology as a system as well as the story and the relationships behind it.
We also talk a little about the old world social sell and much more.
Jon graciously offered a gift! if you try Nimble use the code Jon40, When you sign up it'll save you 40% off the first three months.
Listen in and/or read the full transcript on the Heinz Marketing blog starting Mon. 12/16/19 at 6am PST.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.