Sales Pipeline Radio

If you don't know him yet, it's time to know Grant Cardone. Join us for the provocative, maybe controversial conversation with a sales legend. While you are waiting for the show, don't miss his core package of MP3 books for your commute or flights. His success is legendary, his energy infectious. You do not want to miss this.

Matt is inteviewing Nadjya Ghausi, Vice President of Marketing for Prezi. They'll take the topic of conversational sales presentations further. How a new approach to pitches can transform your engagement and results.

With a shift in approach, presenters can turn their presentations into dialogues, making them interactive and interesting enough to keep viewers tuned in while their pocket-sized screens remain in the pockets where they belong.

"They will also be touching on the recent study from Harvard University researchers, which sought to answer the question, "Does a presentation's medium affect its message?" The full content of that study can be found here."

Tune in for this conversation of ideas. Prezi would like to give you a gift for listening - their Conversational Presenting eBook.

About Matt's guest, Nadjya Ghausi

As Prezi's VP of Marketing, Nadjya loves building all-star teams with the power to drive global market leadership. One of the things she values most at Prezi is the ability to combine technology, data, and innovative storytelling to develop an authentic brand.

Before joining Prezi, Nadjya held leadership roles at E2open, Salesforce.com, Agile Software, and IBM, and was a management consultant at Gemini. She holds an MBA from the University of Chicago Booth School of Business, with an undergrad degree in Industrial Engineering (BSIE) from the University of Michigan.

Nadjya believes the secret to staying motivated is having a list of dreams that’s always a little bit longer than her list of achievements.

We surveyed over 250 B2B sales and marketing pros to learn how they achieve and measure revenue success. Through their insights we’ve learned how B2B marketing teams are managing, optimizing and reporting their results under increasing revenue accountability.

Our research shows the best-performing companies have marketing organizations that share revenue accountability with sales teams. Companies are missing sales goals when their marketing teams don’t have revenue accountability or responsibility!  Matt is traveling, so we are fortunate to have our on VP of Client Services, Brian Hansford to host this week and go over the highlights from the report. 

Some of the points he'll be covering include:

• 64.2% of respondents report their marketing organizations have increased revenue responsibility and are achieving or exceeding revenue goals
• 71.3% of marketing organizations have increased accountability for revenue goals
• 61.8% achieve or exceed revenue goals because their marketing org has increased revenue accountability
• 63.6% experience improved sales performance their marketing org has increased revenue accountability
• 75% do not achieve revenue goals when marketing doesn’t have increased revenue accountability
• The #1 ranked success factor in achieving revenue goals is an effective marketing and sales partnership

Listen live, catch the replay or catch up on the report in the meantime here >

Matt's guest is Author of Top of Mind and he is the Co-founder and CEO of Influence & Company. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

This will be a great conversation for you to walk away with tips and nuggets. Join us.

John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications, ranking No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations.

John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.

Best practices for tactile marketing, direct mail and more. Matt's guest today is Daniel Gaugler, CMO of PFL.com. Some of the talking points will be including:

Why is direct mail back?

What problem does PFL solve for its customers?

When people say that direct mail is old school or irrelevant, how do you typically respond?

Tell us how PFL is taking an offline channel and making it high tech.

Demonstrating ROI is a key priority for marketers. What’s the biggest mistakes marketers make when measuring the success of their campaigns?

Marketing changing rapidly over the past several years. What can marketers do to keep up?

A bit about our guest, Daneil Gaugler:

Daniel is a business-driven, entrepreneurial-minded marketer with an extensive background in: marketing automation, integrated marketing programs, direct mail, search engine marketing, eCommerce, email, and direct sales. He has a proven track record of implementing multi-channel marketing systems that leverage technology to drive awareness, acquire customers, grow sales, and improve the customer experience.

Connect with him on Twitter

Matt's guest is Morgan J Ingram. Some of the talking points they are covering include:

• How to use video to create a great connection with your prospects
• Using social to build a relationship before the call or email
• Creating a brand by utilizing content throughout proper networks
• How ABM strategies can help sales and SDRs

A bit about Morgan:

He's a sales development manager at Terminus, where he builds the sales development team professionally and personally. He also does motivational speaking by helping people remove their negative thoughts to unlock their inner potential and stress the importance of not making excuses in their life.

Some of the points Matt will be covering with Terry Flaherty and Kerry Cunningam of SiriusDecisions will include:

• Why did SiriusDecisions update the demand waterfall?
• What's a Demand Unit and why does it matter?
• What's a Demand Map and what value does it deliver?
• What are the major changes/differences that Sirius introduced in this version of the waterfall?
• What has the reaction been to the new waterfall?
• What are some of the major things to consider when implementing the Demand Unit waterfall?

A bit about our guest, Paul Teshima:

He is a successful technology executive who has run services, customer success, account management, support and product management.

Paul is a firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. He has always have been a leader with a strong focus on sales and customer engagement.

• Helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.
• Now co-founder and CEO of Nudge.ai, a modern sales platform that uses A.I. to find actionable insights on your customers.
• Passion for building great teams and products that help customers grow their businesses.
  
  Twitter: @paulteshima

Some of the points Matt and Sangram are covering:

• In case some listeners have been living under a rock, what is account-based marketing and why does everyone in B2B need to know about this trend?
• Tell us about the Terminus technology. What problem does Terminus solve for its customers?
• Terminus just raised its Series B of $10.3M (total funding to date about $20M with Seed + Series A) can you tell us about the process and what you've learned working with VCs and angel investors?
• In 2016, you wrote "Account-Based Marketing for Dummies", launched #FlipMyFunnel, and were named to the Direct Marketing News 40 Under 40 list. You helped build a category for ABM. What can you tell your fellow entrepreneurs about product-market fit and the importance of being part of a larger community in your industry?
• Terminus has won a ton of awards. #1 Best Place to Work from the Atlanta Business Chronicle in 2016. Startup of the Year in 2016 and 2017 from the AMA Atlanta, #1 in Employee Appreciation from the AJC and #3 for its Top Workplaces. What's your secret to building such a great company?
• What's next for you and Terminus?

BONUS:

Terminus just announced their Series B and Top 45 ABM Superheroes .

Matt's guest in this episode is Jeb Blount. Jeb Blount is a long time sales trainer, prospector and the best-selling author of eight books including Sales EQ, Fanatical Prospecting, People Follow You, People Buy You. He is a Sales Acceleration specialist who helps organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. 

When Matt asked how the salesforce looks today he suprised us with his answer, "It looks the same as it did three years ago, five years ago - the things sales people are doing are the same things they did then.  But, there are more ways to fill your pipleline and channels - more opportunities than ever before. Older salespeople are benefitting, but can be overwhelmed with the addition of so many places to interupt the day of prospects and connect."

Channels are being clogged, though, because they are so readily available. Matt asked, "How do you break through using these tools?"

Jeb tells us, "It's always been hard to break through, even when we had email and door knocking, before social became core channels. Prior to that - doors, phones and networking events."

Listen to this - the story of Richard from the UK and how he was persistent until he got through. He KNEW Jeb was a buyer, he KNEW. It's a great success story of knowing your target market and not giving up.

Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. Under Jeb’s leadership Sales Gravy has become a global leader in sales acceleration solutions including sales recruitment and staffing, sales on-boarding automation, custom sales training curriculum development and delivery, sales coaching, and online learning. As a business leader Jeb has more than 25 years of experience with Fortune 500, SMBs and start-ups.

He has been named one of the top 50 Most Influential Sales and Marketing Leaders (Top Sales Magazine), a Top 30 Social Selling Influencer (Forbes), a Top 10 Sales Experts to Follow on Twitter (Evan Carmichael), a Top 100 Most Innovative Sales Blogger (iSEEIT), a Top 20 must read author (Yes Magazine & Huffington Post), and the most downloaded sales podcaster in iTunes history; among many other accolades. His flagship website, SalesGravy.com, is the most visited sales specific website on the planet.