Sales Pipeline Radio

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How to Start 2020 the WRONG Way


This week's episode is entitled "How to Start 2020 the WRONG Way" and I banter with our MC and friend, Paul Roberts.  Football does come up (as usual), but we also talk about 2020.  

Don't go into the holiday period and into January 2nd without a plan, without knowing what your objectives are, without knowing what you are going to be focused on. 

What are you trying to achieve?

What 12 months from today, does success look like?

And what are the key things that are going to get you there?

Know what that plan is, at least going into the storm. Knowing the storm is probably going to try to tear it to pieces, but having that plan up front, if you don't have some semblance of that, it's going to be very hard to start the year off on the right track.  

Listen in below for this and more.  The full transcription will be on our blog starting Monday, 12/30/19.  

Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.

Heinz Marketing   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Incremental vs Exponential Thinking: Why It Matters & How to Do It


This week's episode is entitled "Incremental vs Exponential Thinking: Why It Matters & How to Do It".  It's just me and our MC and producer, Paul Roberts of OC Talk Radio.  Find out what wave machines and authors Hemingway and Chandler have to do with anything.   

The topic today I've been thinking a lot about is this difference between incremental and exponential thinking and what that difference is, what it means, why it's important.

Sales and marketing folks talk a lot about small tactical problems that provide incremental change, but... 

...We're not always taking the time to step back and think about the monumental changes that may be in front of us that if we could think more strategically about those, we might be able to move forward more efficiently.

Among other things, we also tackle the notion of a world without email.  If we assume email is no longer a channel, how would we think about other channels? How would we think about other means of communicating? If we could envision a world where something is no longer true, does that help us think not just incrementally but exponentially? And it's not to say that email is going away.

Listen in and/or read the full transcript on our blog starting Mon. 11/18 at 6am PST.  

Play this podcast on Podbean App