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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes

Sunday Nov 01, 2020
Does 2020 Have Any Silver Linings?
Sunday Nov 01, 2020
Sunday Nov 01, 2020
his week's show is called "Does 2020 Have any Silver Linings?" and our guest is Paul Roberts, Owner of OC Talk Radio.
This time we talk about silver linings. I not only share a little bit about my experience, but also that of dozens of CMOs I've interviewed over the course of the last couple of months. We definitely identified some themes that have been helpful for them as well. So, I think it's useful for us to think about what has been good from all this as well and what that means for you going into next year and beyond.
Listen in now and/or read the full transcript on the Heinz Marketing blog.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

Tuesday Jun 05, 2018
B2B Pet Peeves: Pipelines, Predictability, Control and MORE!
Tuesday Jun 05, 2018
Tuesday Jun 05, 2018
Today, in the absence of our scheduled guest, our producer Paul Roberts and I talk about B2B pet peeves. We have a great time. JOIN US!
Just one example: There have been books written about a predictable, repeatable, scalable engine of growth. A lot of venture capitalists have read those books and have then told their early stage companies, “If you just hire enough sales people and make enough phone calls, the math works out.” You have to start somewhere, so you start with the math and you start with the plan, but sales is never that easy. One of my pet peeves is someone who has never done sales, and never managed a pipeline, and never even carried a number say, “I read a book. Therefore, this is the way that we're going to sell,” right? I think that: A. books are great and books are important, but I think you've got to try new things. If everybody in the world just follows that book, then all of a sudden it becomes a little tough.
Listen in to hear about other B2B pet peeves.... What are yours? Find the full transcription on our blog starting 6am PST on Monday, 6/11 and beyond.

Tuesday Feb 13, 2018
The Power of Radio: Building Trust, Credibility (and Pipeline)
Tuesday Feb 13, 2018
Tuesday Feb 13, 2018
Our scheduled guest was unable to make the live show... so host, Matt Heinz, talked with Paul Roberts, the announcer for Sales Pipeline and had a great conversation!
Among other things (like the Super Bowl) we talked about:
- The pros, cons and benefits of podcasting
- Storytelling
- The importance of audio
- Conversational selling and its importance in the marketplace
- Podcast formats from Q&A to curated shows
- Podcasts as unstructured learning time
Listen in now for our impromptu and insightful conversation!