Sales Pipeline Radio

Mastering your purpose & value with Mark Magnacca

Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio!  

Mark is the author of "So What?" and President and Founder of Allego, Inc. 

Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?"

I asked Patrick Morrissey, "What are some of the keys you find to building really high performance marketing teams that can deliver results?" 

He said... "It's an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there's a few different things I would call out in terms of focus on teams that I have found to be successful over time." 

Listen in as I talk to Gillian Muessig CEO & Founder of Outlines Venture Group.  You can follow her @SEOmom 

Check out the full transcription on the Heinz Marketing Blog starting Mon. 12/10/18.

Gillian has and tells a great story with themes of resilience and challenges throughout.  Among other things we talk about the intersection of work and family and the fact that was more of a work-life mixture than a work-life balance.  She gives some great insights and background info about her time at Moz.  

She says... "I guess the short of it is the hottest tip is, again, trust your gut. You know whom you should get into business and which ones you have to pass up. Have a rudder in the water. Know what's important to you in life and what you will prioritize and how that will change over time."

Don't miss this one!

Thank you to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!

Our guest is Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix. 

This program is an important eight-minute segment that talks about what it means to have the right sales funnel for your business. This is part of a previous interview about Sales Enablement at Enterprise Scale: How Citrix Does It

Confessions of a CMO: The Secrets and Successes Behind B2B’s Revenue Leaders

You can also read the transcript (and listen to this episode) on the Heinz Marketing Blog 

Listen in on a great discussion about Integrated Marketing.  Joe believes marketing (and economics) are about the audience and never about you.  Find out how a Government Major ended up in B2B Marketing and if he cares about events like Webinar World making money or not.  

Listen to the end to learn who has inspired and influenced Joe in his marketing career.   

As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College.

Thank you to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!

For some of you, this can be the most powerful 3 minutes of your life if you have the consciousness to take Matt's advice. 

For the full interview with Matt Maberry go here: 

Matt Mayberry: “You have to win in your mind before you win at your profession”

Matt Mayberry, a former NFL linebacker for the Chicago Bears joins Matt Heinz on today's episode.   

Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer @gitomer

I am beyond excited and humbled to share this episode and Q & A with Jeffrey Gitomer. He is the King of Sales. If you're in sales, he is a household name. He literally wrote The Little Red Book of Selling and has published a number of different books. He is the author of the recently published ... in fact, published last week ... came out, Truthful Living: The First Writings of Napoleon Hill. Here's just a snippet: 

Our guest, Jeb Blount CEO at Sales Gravy joins Matt Heinz to discuss his new book,

 Objections, The Art and Science of Getting Past No and a lot more!  

Check out the full transcript starting Mon. 11/12/18, 6am PST on the Heinz Marketing Blog.

"The one thing that every one in sales faces is objections ...You get objections when you prospect. You get objections when you ask for next steps. You get objections when you ask people to buy and no one's immune. So it doesn't make a difference what you sell, it doesn't make a difference if you're short cycle/long cycle, if you're enterprise, if you're less complex. It doesn't make a difference if you're an SDR or you're an AE or you have a full desk. It doesn't matter. Every single person that sells is going to face objections. So it's important that you understand how to deal with them and get past them so you can be successful in your role."

"I think it applies to people from all walks of life."


Thank you to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!

Joining us for this episode is Norman Behar, CEO & Managing Director at Sales Readiness Group and co-author of:  The-High Impact Sales Manager.  

This book draws on over 30 years of personal experience and our proven sales management training methodology.

What makes this book unique is that it is highly practical and provides sales managers with the systems, processes, skills, and techniques to:

 Hire the best people and hold them accountable.

• Manage sales performance by focusing on the underlying behaviors that drive results.
• Manage the sales pipeline and produce accurate sales forecasts. 
• Provide personalized sales coaching that results in better skills and hire win rates.
• Lead, motivate, and inspire their sales team.

Thank you to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!

Read the full transcription on the Heinz Marketing Blog on 11/05/18 starting at 6am PST.  

This episode:  Style vs Function: The Importance of Design and UX in B2B Applications.

What a great conversation with Andrew Halley, CMO of Allego!

When you think about the conversation you have with your customer, you know what's produced from marketing is just a fraction of what actually gets communicated and so creating integration across the company to improve consistency and value of that conversation is one thing. Getting feedback from the field, feedback from those people that are in front of the customers more often.. is another.  Marketing isn't talking to the customer nearly enough by default as sales and account management is.  I think you can tell first hand which companies tend to prioritize function, which of them tend to prioritize the usability, and which of them are just flinging out features. 

We talk about Andrew's perspective on this and how one can balance style and function in a B2B application.... and a lot more, listen in!

A big thanks to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful tool if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!