
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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
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Tuesday Feb 13, 2018
The Power of Radio: Building Trust, Credibility (and Pipeline)
Tuesday Feb 13, 2018
Tuesday Feb 13, 2018
Our scheduled guest was unable to make the live show... so host, Matt Heinz, talked with Paul Roberts, the announcer for Sales Pipeline and had a great conversation!
Among other things (like the Super Bowl) we talked about:
- The pros, cons and benefits of podcasting
- Storytelling
- The importance of audio
- Conversational selling and its importance in the marketplace
- Podcast formats from Q&A to curated shows
- Podcasts as unstructured learning time
Listen in now for our impromptu and insightful conversation!
Version: 20241125
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