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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Thursday Feb 20, 2020
The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!)
Thursday Feb 20, 2020
Thursday Feb 20, 2020
I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go... I don't feel like we are as good at editing ourselves as we used to be. And so we talk about this. To start I ask Lisa how she decided editing is what she wanted to do? How did she begin her career in journalism and why is that something that she's so passionate about today?
This and a lot more!
Listen in or read the entire conversation on the Heinz Marketing Blog starting Mon. 2/24/20 at 6am PST.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
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