Sales Pipeline Radio

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Selling Into the Public Sector: Strategies & Tactics that Work

September 3, 2021


This week's show is called "Selling Into the Public Sector: Strategies & Tactics that Work" and our guest is Adriel Sanchez, CMO at Newsela.

Join us as we discuss what Newsela does as a company, the difference and similarities between commercial and private-sector marketing, the difference between selling into K-12 and other parts of government sales, and how marketing and sales pivoted during COVID.

Listen in now for great insights and/or read the full transcript on the Heinz Marketing Blog starting Mon. 9/6/21 at 6am PST or watch the video here/now!


Thank you to our sponsor, Vidyard. Vidyard is an easy-to-use video solution that makes it simple to create videos, host them ad-free, share them with others, and track their performance. Whether you’re recording a video for one person or sharing it with the world on your website, it’s easy to manage your video content. The solution offers robust analytics, integrations with top enterprise tools, and customization options. You can find them at for a free High Conversion Virtual Sales Playbook.


Sales Pipeline Radio is produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.