Sales Pipeline Radio

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Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks

March 20, 2018


Jonah-kai, Senior Director of Marketing at TUNE, is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams. His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on Twitter

Join us as Jonah-kai, answers some GREAT questions: Here are just a few:

  • How do we get better at driving campaigns that focus on target accounts?
  • How do we get better at working regionally in accounts to focus on that?
  • How do we get better at measuring those things so that everything we do drives around a strategy that drives performance?
  • Where are you putting focus in building systems that can directly track marketing's effectiveness and impact on the sales pipeline?
  • What cadence do you use to make adjustments?
  • How often are you looking at those results?
  • How often are you making changes to your execution?

Read the transcript of this episode on the Heinz Marketing Blog starting Mon. 3/26/18.