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Incremental vs Exponential Thinking: Why It Matters & How to Do It

November 12, 2019


This week's episode is entitled "Incremental vs Exponential Thinking: Why It Matters & How to Do It".  It's just me and our MC and producer, Paul Roberts of OC Talk Radio.  Find out what wave machines and authors Hemingway and Chandler have to do with anything.   

The topic today I've been thinking a lot about is this difference between incremental and exponential thinking and what that difference is, what it means, why it's important.

Sales and marketing folks talk a lot about small tactical problems that provide incremental change, but... 

...We're not always taking the time to step back and think about the monumental changes that may be in front of us that if we could think more strategically about those, we might be able to move forward more efficiently.

Among other things, we also tackle the notion of a world without email.  If we assume email is no longer a channel, how would we think about other channels? How would we think about other means of communicating? If we could envision a world where something is no longer true, does that help us think not just incrementally but exponentially? And it's not to say that email is going away.

Listen in and/or read the full transcript on our blog starting Mon. 11/18 at 6am PST.