Sales Pipeline Radio

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How to Create Effective Marketing in Difficult Industries

August 15, 2018


Another not-to-miss episode with guest Guy Weismantel, CMO at Pushpay.  Read the full transcript on our blog starting Mon. 8/20 at 6am PST.  

We talk a little bit about different go-to-market approaches when you get outside of the eco-chamber that many of us work within in SaaS companies and technology companies and selling to different markets.  He shares insights applicable in any industry and also touches on building culture within marketing.

A couple of questions Guy answers are:

  • Is there a difference with an audience that maybe doesn't have as much experience buying?
  • What were some of your priorities and strategies coming in?
  • What have you prioritized putting in place in the first half of the year?

"Sometimes it's not the most obvious thing, in terms of the bright shiny number. It might be something kind of under the radar a little bit that actually is more qualitative and it goes to how they can be better at their job, or get recognition or accolades, or save some time. Those kind of fluffy, less quantitative things sometimes are what gets us through."

  • What are some of the things that you think are going to continue to be challenging or a challenge that emerges that you're thinking about in advance and trying to address (Specifically around your go-to-market strategy)?

This and a lot more!