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Does Paid Search Ever Work for Enterprise B2B?

October 8, 2021

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This week's show is called "Does Paid Search Ever Work for Enterprise B2B?".  My guest is Scott Horn, CMO at several SaaS companies.

Join us as we discuss a little bit about Brisket Camp, paid search working in a scalable way for B2B, the difference when thinking about paid search as a marketing and revenue leader, and how to start to educate your organization and leadership on a different way of thinking about paid search channels.

Listen in now or watch the video!

Read the full transcript on the Heinz Marketing blog starting Mon. 10/11 at 6am PST.

Thank you to our sponsor:

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Come and learn success stories on how the best companies are delighting and engaging in meaningful connections with lasting impressions during Sendoso's CONNECTED event on October 13th.

Learn more at Sendoso.com/Connected

 

Sales Pipeline Radio is produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.