This week's show is called "Does Paid Search Ever Work for Enterprise B2B?". My guest is Scott Horn, CMO at several SaaS companies.
Join us as we discuss a little bit about Brisket Camp, paid search working in a scalable way for B2B, the difference when thinking about paid search as a marketing and revenue leader, and how to start to educate your organization and leadership on a different way of thinking about paid search channels.
Listen in now or watch the video!
Read the full transcript on the Heinz Marketing blog starting Mon. 10/11 at 6am PST.
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