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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
2 days ago
2 days ago
19 min
This week's show is entitled, "Building the Connected Revenue Engine with AI" and my guest is Kimberly Storin, Chief Marketing Officer, Zoom.
Tune in as we discuss...
- Why Zoom's celebrity-driven ad campaigns work by anchoring humor to product truth, giving the brand permission (as a verb) that most competitors don't have to break through a crowded market.
- How Revenue OS and the Common Room acquisition aim to solve the real go-to-market gap: not a lack of data or intent signals, but the missing context and action layer to connect, prioritize, and act on them.
- Why marketing's role is more critical than ever when 80-95% of buyers stay in the "dark funnel," and why the bigger challenge is convincing internal stakeholders of that value rather than external strategy.
Listen Now | Watch the video HERE
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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