Join in on our conversation to learn about Salesloft's journey at rebranding and:
- Taking inspiration from B2C marketing into B2B marketing
- The similarities between core values and brand attributes and how this relates to company culture and identity
- How Salesloft focused on understanding the role of each group of stakeholders in their organization
- What Salesloft could've done differently if they had another chance at rebranding
Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/28/22 at 6am PST.
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