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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Thursday Mar 21, 2024
Thursday Mar 21, 2024
This week's show is entitled, "A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings" and my guest is Mike Finnell, Vice President of Demand Generation at Iterable.
Tune in to Learn About:
- The importance of intentionally building in cross-functional rigor at the organization to help pipeline production and velocity.
- Why you must test and innovate to avoid becoming outdated in the current market.
- How and why to create a culture of vulnerability, acceptance, patience, and trust within the team.
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Just one list (of many) on which we are honored to be named: 30 Best Sales Management Podcasts
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As a business strategist who advocates for all things marketing, one of my greatest challenges is convincing sales-focused clients that while the transaction is the ultimate goal, the contributions of a cross-functional team are what make that happen. Thanks for this lively conversation!
Saturday Mar 23, 2024
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