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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Thursday Aug 29, 2019
How Conversational Intelligence Can Increase Your Sales
Thursday Aug 29, 2019
Thursday Aug 29, 2019
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Our guest is Natalie Severino, VP of Marketing at Chorus.ai. Among other things, I asked Natalie, over the course of the last few years, what have you seen as the evolution of the balance of those roles [Marcom, product marketing, demand gen, sales development], especially in a startup organization? How do you balance the need for good product marketing and effective clear marketing communications with sort of the continual drumbeat of we need more leads, we need more pipeline? How do you balance all that?
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