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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Monday May 04, 2020
How to Strategically Align Sales and Marketing in B2B
Monday May 04, 2020
Monday May 04, 2020
In most B2B companies, sales and marketing aren’t strategically aligned. In this podcast Kevin Knieriem shows how to repair sometimes warring factions. This program is for Sales and Marketing Management.
One of the biggest challenges we've seen is the silos between sales and marketing. I ask Kevin how he sees some of the leading companies addressing this conundrum-- And, how is he seeing them overcome and actually create stronger bonds and cohesion between sales and marketing.
We also talk about how he's starting to create and operationalize revenue operations in his own company. He tells us a little bit about what he's seen and experienced including a set of best practices of how to take what can often be good strategic alignment between sales and marketing and really bringing it down to a tactical level like getting going from, "we agree to revenue responsibility across departments at S-K-O" to, what do we do on Tuesday?
He shares some keys to helping make sure operational alignment happens on a day to day tactical level.
I think finally we're seeing a number of places where AI is having real practical applicability and it feels more accessible to organizations.
I also ask him, are there other applications of AI he sees specifically and are there additional elements that may be more theoretical now, that he thinks in the next 1-3 years are going to become more reachable?
Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel. Heinz Marketing is the sponsor of Sales Pipeline Radio.
Tuesday Oct 29, 2019
How Sales, Marketing and Customer Success Can REALLY Co-Exist
Tuesday Oct 29, 2019
Tuesday Oct 29, 2019
This week's episode is entitled "How Sales, Marketing and Customer Success Can REALLY Co-Exist". We talk with Kevin Knieriem, Chief Revenue Officer at Clari
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I think one of the biggest challenges we've seen is the silos that exists between sales and marketing. I ask Kevin how he sees some of the leading companies addressing that. And, how is he seeing them overcome that and actually create stronger bonds and cohesion between sales and marketing.
We also talk about how he's starting to create an operationalize revenue operations in his own company. He tells us a little bit about what he's seen and experienced including a set of best practices of how to take what can oftentimes be good strategic alignment between sales and marketing and really bringing that down to a tactical level like getting going from, "we agree to revenue responsibility across departments at S-K-O" to, what do we do on Tuesday?
He shares some keys to helping make sure that operational alignment happens on a day to day tactical level.
I think finally we're seeing a number of places where AI is having real practical applicability and it feels more accessible to organizations.
I also ask him, are there other applications of AI he sees specifically and are there additional elements that may be more theoretical now, that he thinks in the next 1-3 years are going to become more reachable?
This and a lot more! Listen in or read the full transcript on our blog starting Mon. 11/04/19 6am PST.