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Episodes
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes

May 6, 2025
May 6, 2025
20 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Lauren Daley, Director, Marketing Operations, and Jeremy Schwartz, Sr. Manager, Global Lead Management & Strategy at Palo Alto Networks.
Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

May 2, 2025
May 2, 2025
15 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Nora O'Leary-Roseberry, Director, Digital Success and Leslie Smith, Manager, CS Operations at Conga.
Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Apr 29, 2025
Apr 29, 2025
17 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Karen Tran, Principal Analyst, CMO Advisor, Brand Strategy, Forrester.
Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Apr 25, 2025
Apr 25, 2025
14 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jessie Johnson, Principal Analyst, Forrester.
Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Apr 23, 2025
Apr 23, 2025
20 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Rick Bradberry, Executive Partner, Principal Analyst, Forrester.
Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Apr 17, 2025
Apr 17, 2025
15 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with John Arnold, Principal Analyst, Forrester.
Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Mar 21, 2025
Mar 21, 2025
20 min

Tune in this week for: “Becoming the Most Known and Trusted Brand in Your Market: A Roadmap to Endless Customers” with my guest is Marcus Sheridan, Author of Endless Customers, Keynote Speaker, and Partner at IMPACT.
Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Mar 6, 2025
Mar 6, 2025
15 min
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This week's show is entitled, "How AI Can Improve Your Marketing Investment Decision-Making" and my guest is Chris Golec, Founder and CEO of Channel99.
Tune in to Learn:
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- Key insights on the evolving role of AI in B2B marketing
- The need for accurate data for AI efficiency
- The balance between human and AI interactions in the go-to-market functions
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Feb 24, 2025
Feb 24, 2025
14 min
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This week's show is entitled, "Show Me you Know Me! Sales Lessons for Modern Times" and my guest is Samantha McKenna, Founder & CEO at #samsales Consulting.
Tune in to Learn:
- The importance of financial preparedness and building a personal brand for first time entrepreneurs
- Why you need to use the 'Show Me You Know Me' method
- What it really takes for a long-term career in entrepreneurship (and what chewing glass and rocks has to do with it).
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

Jan 23, 2025
Jan 23, 2025
17 min

This week's show is entitled, "Driving Growth Through Retention and Expansion (and How AI can Help)" and my guest is Anastasia Pavlova, Founder & CMO at Bold GTM: Go-to-Market & Revenue Marketing Consulting.
Tune in to Learn:
- How to leverage B2C strategies to enhance B2B marketing by focusing on customer-centric fundamentals.
- How data-driven segmentation cab improve customer retention and reduce churn.
- Why you must Prioritize customer retention efforts over acquisition to cut costs and drive growth.
- The importance of fostering collaboration between marketing and customer success teams for improved customer engagement.
- How AI helps with it all!
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
