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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Wednesday Jul 25, 2018
Wednesday Jul 25, 2018
On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.
But first, we talk about what Led Zeppelin has taught him about marketing! So good.
We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure. We dive into the science of storytelling and MORE!
Check out the full transcript on our blog starting Monday, 7/30/18.
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