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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Tuesday Sep 11, 2018
Tuesday Sep 11, 2018
In this episode, find out why Melissa Madian calls herself the Chief Fabulous Officer at TMM Enablement Services.
And.... of course we talk about sales enablement... and how that morphed into customer service enablement because as she says "...essentially, there's this disconnect between sales and customer success and customer experience in that there's this function that's so hell bent on acquiring new customers, and then there's sort of this handoff between that function and the function that's designed to keep those customers and grow those customers."
Read the full trancription on the Heinz Marketing blog starting Mon. 9/17/18 6am PST. Also check out her blog post, "Sales Enablement: Is it Sales or Marketing?".
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