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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Wednesday Jan 27, 2016
Wednesday Jan 27, 2016
Craig covers that showing tools can destroy your pipeline. "Send them a link, show them the product." That's too easy. This can cause friction in the revenue chain. He and Matt discuss common definitions and objectives. If you don't do this, everything else breaks down and failure is inevitable.
Get to know Craig - follow him everywhere:
"I help organizations sell and market more effectively. I am passionate about my customers and their success which has allowed me to create enduring, mutually beneficial relationships over the years.
You can learn more about my view of the sales and marketing universe via my blog www.funnelholic.com and my work on my company blog,http://blog.topohq.com/. I have recently started posting my content on LinkedIn so stay tuned for more."
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