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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Friday Jun 11, 2021
The Power of Resilience in Marketing
Friday Jun 11, 2021
Friday Jun 11, 2021
This week's show is called "The Power of Resilience in Marketing" and our guest is Cay Gliebe, SVP Marketing and Product Management for OneSource Virtual
Cay gives us some great insight as she and Matt discuss some of the benefits of sales and marketing alignment, addressing the baggage brought to the table by both marketing and sales, some best practices to create more natural alignment, and making products a part of sales and marketing alignment.
Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 6/17/21 at 6am PST.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.
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