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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Monday Oct 09, 2017
Monday Oct 09, 2017
Guest host, Robert Pease,talks about predictable pipeline. Some of the point covered include:
- Have you built the marketing plan around the revenue plan?
- We really need to accelerate. Basically we need more customers.
- Someone who comes to your website and downloads a white paper, that's a content lead. That's not remotely sales qualified.
- If you don't know who you're selling to, you don't know that there's a market or that there's a need in the market for what you sell, that's going to wound you.
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