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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Thursday Jun 15, 2023
Thursday Jun 15, 2023
This week's show is entitled, "The Convergence of Traditional Demand Gen and ABM". My guest is Jodi Cerretani, VP of Marketing at RollWorks
Tune in to hear more about:
- How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?
- What are the key elements to consider when prioritizing in-market signals for effective demand generation, and how can marketers leverage de-anonymized people, marketing qualified accounts, and intent qualified accounts?
- What is meant by "you can't eat leads for dinner"?
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (search Cerretani).
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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