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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Thursday Jun 01, 2017
Thursday Jun 01, 2017
Some of the points Matt will be covering with Terry Flaherty and Kerry Cunningam of SiriusDecisions will include:
- Why did SiriusDecisions update the demand waterfall?
- What's a Demand Unit and why does it matter?
- What's a Demand Map and what value does it deliver?
- What are the major changes/differences that Sirius introduced in this version of the waterfall?
- What has the reaction been to the new waterfall?
- What are some of the major things to consider when implementing the Demand Unit waterfall?
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