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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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2 hours ago
2 hours ago
This week's show is entitled, "Standing Out in a Commoditized Market" and my guest is Steve Gielda, Managing Partner at Ignite Selling.
Tune in as we discuss...
- Buyers buy outcomes, not products. Know what the customer is trying to achieve before you start selling. Features and demos can wait.
- Price is rarely the real reason you lose a deal. When reps say they lost on price, customers usually tell a different story. Dig deeper.
- Reframe the decision criteria before your competitor does. If you let the buyer define the evaluation on their own, a competitor likely already shaped that list. Get there first.
Listen Now | Watch the video HERE
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts
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