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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Tuesday Aug 15, 2017
Tuesday Aug 15, 2017
Brian Hansford hosting this episode with our guest, James Thomas, CMO of Allocadia Software. They will be focusing on MPM and will drill into how CMO’s need more discipline and rigor around managing the revenue pipeline, looking at past performance, and using the data to guide future performance.
A bit about our guest:
Experienced Chief Marketing Officer with a demonstrated success leading award winning teams in the high tech industry. Expert in marketing management, enterprise software, Software as a Service, pricing, packaging, messaging, inbound and outbound demand generation, go-to-market strategy, and strategic partnerships.
You'll want to catch this episode live 11:30am Pacific. 8/17/2017
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