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How to Set Hundreds of Appointments with No Cold Calling (Here’s How Guidant Financial Does It)

February 7, 2019
00:0000:00

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In this episode host Matt Heinz interviews Guidant Financial CEO Dave Nilssen.  They discuss his entrepreneurial journey and an important moment in time when he knew he had to pivot to a new business. 

  • Nilssen describes how his aversion to being sold changed his model for selling
  • Why "cold calling" wasn't an option for his business
  • How he moved from a monthly to a quarterly dashboard for planning
  • How he created “Inbound” lead generation tactics that fill his pipeline 
  • How they created good relevant, creditable content
  • Nilssen talked about the The Pivot which is a process, a moment in time, when it is suddenly clear that the time has come to PIVOT to a new business model
  • The PIVOT can be from one business to another
  • The PIVOT can be from one career or job to another
  • How to analyze the business gap

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Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to:

 sheena @ Heinzmarketing dot com