Sales Pipeline Radio

Matt welcomes author and Senior Editor of the Harvard Business Review, Daniel McGinn to talk about his new book, "Psyched Up: How the Science of Mental Preparation Can Help You Succeed."

A bit about the book from the author:

The book looks at the science and practice of how professionals can learn to use techniques used by Olympic and pro athletes to get in the right mindset before they perform. Chapters look at the use of pep talks, motivational music, trash talk and rivalry, techniques to boost confidence and reduce anxiety, and even drugs to help you get in the mindset to perform.

If your job involves pitching ideas, high-pressure negotiations, public speaking or presentations, or make-or-break sales calls, the techniques in the book should help people bring their A-game.

The book has only been out a few weeks, but I've started hearing from companies such as Oracle that are buying the book for their sales teams because they think the ROI for people who learn these techniques is obvious. I'm also hearing from entrepreneurs who agree with Brad Feld, who said "This book is a gift for entrepreneurs or anyone else who pitches ideas for a living."