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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Friday Sep 17, 2021
Friday Sep 17, 2021
This week's show is called "How G.R.I.T. Can Lead to Corporate Marketing Success". My guest is Christina Del Villar, Chief Marketing Strategist & Author of "Sway".
Join us as we discuss her new book and the inspiration behind it, the meaning and importance behind the GRIT methodology, how COVID has influenced the concept of GRIT, and how she is using her knowledge and expertise to give back.
Listen in now and/or watch here.... read the full transcript on the Heinz Marketing blog starting Mon. 9/20/21 at 6am PST.
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