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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Thursday Dec 12, 2024
Thursday Dec 12, 2024
Watch and/or listen to "Eliminate "Collaboration Drag" to Drive Growth" with my guest is Kristina LaRocca-Cerrone, Senior Director at Gartner.
- Learn about the concept of 'collaboration drag,' and its impact on organizations as revealed through Gartner's extensive research.
- Discover practical solutions like RACIs and DACIs to clearly define roles, responsibilities, and workflows to combat inefficiencies.
- Understand the tangible effects of high collaboration drag, including reduced revenue potential and increased employee burnout and turnover.
- Gain insights into the role of AI in managing collaboration drag and why effective workflow processes and talent development are crucial for success.
Promised Resources:
Gartner's CMO Guide to Successful Cross-Functional Collaboration
Heinz Marketing's CMO Guide to Marketing Orchestration
Watch the video here and read the full transcription on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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