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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Friday Feb 10, 2023
Friday Feb 10, 2023
This week's show is entitled, "Edelman and LinkedIn's 2022 B2B Thought Leadership Impact Report" and my guest is Ben Laws, EVP & Deputy U.S. Lead for Edelman Business Marketing.
Tune in to hear more about:
- Types of thought leadership
- How to make sure your thought leadership content is effective based on quality and targeting the right audience
- Red flags to look for to prevent thought leadership from back-firing
- How to create relationships between your brand and other brands through thought leadership
Listen in now or watch the video. Read the full transcript on the Heinz Marketing blog (search "Ben Laws").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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