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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Monday Sep 11, 2017
Monday Sep 11, 2017
Join host, Matt Heinz and his guest, Anthony Iannarino as they review Anthony's book, The Lost Art of Closing. He'll have some insights that will help you close more deals.
Talking Points:
- Why did you write this book
- What’s changed about closing?
- Why so much emphasis on change?
They will also talk about CEB, changes in sales, and how sales now requires better marketing.
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