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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Tuesday Feb 09, 2016
Want to grow? You can't create something great without the struggle (Aaron Ross)
Tuesday Feb 09, 2016
Tuesday Feb 09, 2016
Not just a book review,Hear Aaron Ross highlight the seven parts of his new book, "From Impossible to Inevitable". Aaron tells Matt,
the different parts are really the template for growth that a lot of the fastest growing companies in the world follow.
He also explains why "if you give up too soon, or if you don’t keep taking the steps, that’s the problem people face—or basically unfair self-criticism.You need to struggle. You can’t create something great without the struggle.It’s okay. Everyone goes through that."
I will say, this book is not a culture book. This book is not a management book. It’snot even a sales book. It’s a growth book."
Listen to learn why Matt says he can’t recommend this book enough.From Impossible To Inevitable. You can learn more about the book right now at the website www.fromimpossible.com. You can pre-order a copy.There’s a great set of gifts available to those that download the book in advance. There’s a chance to get some free tickets to the SaaStr conference,there are some other awesome resources available online. So go to www.fromimpossible.com to check it out.
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