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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Friday Apr 23, 2021
Friday Apr 23, 2021
This week's show is called "A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You" and our guest is Pouyan Salehi, CEO & Co-Founder of Scratchpad
We've been doing sales enablement research for years. One of the first surveys we did, we asked people in sales what are the biggest time-wasters? What are the things that keep you from spending more time actively selling?
Pouyan joins me in this conversation to give some perspective and insight on the challenges and why Salesforce isn't efficient for sales reps. We take some time to discuss why CMO's should prioritize a sales engagement and acceleration tool like Scratchpad and the inspiration behind the creation of Scratchpad.
Listen in and/or read the transcript on the Heinz Marketing blog.
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