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Baseball and B2B: Sales Lessons from the Seattle Mariners


This week, Frances Traisman, Senior VP of Sales for the Seattle Mariners joins me as we uncover some great B2B lessons from baseball that apply to all businesses. 

Listen in now and/or you can also read the full transcript on the Heinz Marketing Blog starting Mon. 3/18 at 6am PST.  

Here's just a taste of Frances' insights:

So as far as a strategy when it comes to sales, first and foremost if we're talking from a B2B standpoint we're listening to them about what's important to them. So for instance, if employees are important and they want employee engagement, we have opportunities for them to come and create a fun experience out at the ballpark that they couldn't necessarily get at a park... when else can you sit with your prospective client or even your best client and have an opportunity at a leisurely pace while being entertained, to talk business. So we really do have opportunities for anyone that we're talking with. That can be a blessing and a curse. So trying to stay focused on what our overall goals are can be challenging. It's a little overwhelming actually how many options we have to offer and so that's where we come in as leaders on the sales team to really help our sales team focus on where we need to have those opportunities go.


Learn more about The Seattle Mariners

Follow Frances on Twitter @FrancesTraisman


Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected]

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