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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Nov 21, 2018
Nov 21, 2018
9 min
Our guest is Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix.
This program is an important eight-minute segment that talks about what it means to have the right sales funnel for your business. This is part of a previous interview about Sales Enablement at Enterprise Scale: How Citrix Does It
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Jan 30, 2018
Jan 30, 2018
23 min
Our guest will be Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix and we'll talk about Sales Enablement at Enterprise Scale: How Citrix Does It
We'll cover:
- What is the right funnel for your business
- Making Content Count Across the Funnel
- Selling the Right Product for the right customer use cases
FYI, Eric is searching for sales people to collect sneakers to support environmental and global sustainability... go to www.gotsneakers.com to learn more.
More about Eric here.