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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Thursday Sep 26, 2024
How Data and Storytelling Impacts All of Sales, Brand and Marketing
Thursday Sep 26, 2024
Thursday Sep 26, 2024
This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN.
Tune in to Learn:
- How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
- Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
- How and why data is essential for crafting personalized stories that resonate more effectively
- How successful businesses balance long-term branding with short-term demand generation
- The role AI plays in helping companies scale personalized stories for a broad audience
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
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