Personal brand has been something we've heard about in selling for a while, especially in professional services. It's a big topic I think sometimes can feel a little obtuse. How do you define a personal brand and why is it important for sales professionals?
"Personal brand is the sum total of your external communications about yourself--how you represent yourself, the things you talk about in a public forum--even the things you talk about in private forums--how you represent yourself in the interactions you have with your prospects and customers. That sum total is really what represents your brand."
One of the things we're talking about now is shifting from just looking at it as your brand to really what's your digital presence? How do you show up when someone's trying to look you up digitally? Because that's where everyone's starting now.
- What should my brand be?
- Should people be thinking about certain focus areas or certain areas of consistency?
- Should they alternatively just say, "Hey, listen, just be yourself," and that's who you are?
- What are some things you recommend to help be consistent in sharing content?
- What are some best practices you recommend to just be better at sharing consistently?
I think social is fundamentally the best starting point for building a personal brand because it's interactive.
Mike answers these questions, shares what is and isn't working, and a lot more. Listen in now or read the full transcription on the Heinz Marketing blog starting Mon. 8/3/20 at 6am PST.
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